U.S. smartphone penetration is approximately 57 percent so it’s no surprise that consumers are using their phones to assist with shopping needs. What’s interesting is 16 percent of Hispanic shoppers are using their mobile device to make purchases compared to 12 percent of general market shoppers. This was revealed in the latest issue of The Checkout , an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research. Read the rest of this entry »

By Peter Filiaci / Univision Insights

Is there really ever anything that can positively impact business more than a relationship with an end consumer that buys your product? I doubt it.

At Univision we are fortunate to represent a consumer that loves to eat out. In fact, NPD’s CREST data demonstrates that Hispanics visit more often, spend more money and order more items at quick-service restaurants (QSRs) than non-Hispanics. These insights about Hispanic consumers are a key factor in driving brands like McDonald’s to lead with ethnic insights. Beyond their significant contribution to business, Burke’s QSR Landscape study shows us that Hispanics use the restaurant experience as a way to connect with family and friends, and that they especially value freshness and authenticity in their restaurant meals. This could be one of the reasons why Taco Bell is using Spanish-language music and taglines (Live Más) and leveraging the popularity of Venezuelan Chef Lorena Garcia to appeal to this valuable consumer. Read the rest of this entry »

Loyalty and engagement platform PunchTab shared results of a survey of over 600 moms that offers new insights into what works to motivate engagement and purchase from this high-value audience segment. The data shows that 81 percent of moms will engage more with a brand when offered some type of reward, and that rewards can work to increase a brand’s social following, boost positive word-of-mouth and to driving more sales. The study also reveals that some non-financial incentives — such as elite status or early access to products — can be very effective behavior motivators. Read the rest of this entry »

By Insight Tr3s

Like all young people today, Hispanic adult Millennials have a reputation among older adults as being digital addicts. Boomers and Xers themselves tend toward extremes, and so they often perceive Millennials’ use of tech devices as excessive. But do young people see it that way? Read the rest of this entry »

A record 33.7 million Hispanics of Mexican origin resided in the United States in 2012, according to an analysis of Census Bureau data by Pew Research Center. This estimate includes 11.4 million immigrants born in Mexico and 22.3 million born in the U.S. who self-identified as Hispanics of Mexican origin. Read the rest of this entry »